Below are cards provided by the three
record stores on Whittier Blvd. in East Los Angeles in the
1960s. The stores may have stayed open beyond that decade,
but the 60s was the "Golden Age" of the "Eastside
Sound" and Whittier Blvd. was at the heart of it.
All three stores were on the main strip for cruising from
Ford Blvd on the west to Atlantic Blvd on the east.
On that strip we also shopped for our clothes and shoes and
went to movies at one of the three theaters, the Boulevard,
the Center, and the Golden Gate. The record stores that
we all went to were Story Music, the Record Inn, and the Record
Rack. At those stores we would buy the latest recordings
by local East L.A. bands, as well as the other hits of the
day. The cards below were given for each 45 rpm record
bought. With ten cards we would get a free record.